By planning your campaign carefully, you and your staff can perform efficiently and effectively. The planning process includes:
1. Setting goals for the campaign
2. Defining campaign components and hierarchy
3. Defining the budget and cost tracking, if any
4. Identifying targets
5. Specifying marketing efforts
6. Defining campaign performance measurement
Your campaign might be an isolated, one-time-only campaign, or part of an annual or multiple-year strategic plan. Factor this into your planning.